Beauty Product Testing
The Benchmarking Company’s beauty and personal care product testing process (also known as consumer product testing, consumer perception studies, consumer in-home use testing, or IHUTs) can garner powerful consumer claims to support sell-in and sell-through. Our unique approach ensures your claims are powerful as well as compliant with advertising and marketing regulations for cosmetics and personal care products. Click Here to read our Testing FAQ
Get in Touch!
Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.
TO LEARN MORE DOWNLOAD OUR 2023 PRODUCT TESTING BROCHURE
Why Claims are Important
Nearly 100%
256% increase
Our Proven Methodology for 5-Star Claims
- Proof of Product Efficacy
- Claims Strategy & Articulation
- Market-Ready Claims
- Market-Ready Testimonials
- Third-Party Validation
- Risk Mitigation against False Claims
Claims are Important When Marketing to Women
93% of women
86% of women
Types of Beauty & Personal Care Product Tests
- Branded
- Blinded
- Prototype/Pilot (sensorial testing for large or small groups)
- New SKU
- New Formulation
- New Formulation vs. Old
- Formula A vs. B for max. efficacy
- Old SKU
- New Set
- Competitive
- Fragrance Preference
- Usage instruction efficacy
- Advertising compliance
- On-air use for QVC, HSN, EVINE or broadcast advertising
- And yes, we can test products containing CBD or hemp oils!
- *NEW*! Measure your product's claims scores compared to others we've tested in each category - know the benchmarks!
- *NEW*! Selfies and video testimonials by finishing panelists can be part of your product's IHUT!
- *NEW*! Post-IHUT Zoom sessions with your trial's panelists for a deeper dive into the meaning behind your claims scores!
Claims are important when marketing to men
91% of men
89% of men
What Makes TBC's Approach Different?
DEVELOP STRATEGY
SEND TO PANELISTS
COLLECT FEEDBACK
Substantiated consumer claims and their many uses
5-Star Substantiated Claims
- In 14 days, 90% of women felt it enhanced the healthy look and feel of their skin
- In 7 days, 91% of women agreed it left skin feeling pure and exceptionally clean
- After 1 day of use, 100% agree it refreshes and cools skin while providing a weightless feel
- After 10 days of use, 94% agree skin feels replenished, balanced and hydrated
- After 10 days of use, 95% of subjects reported visible improvements of skin texture around the eyes
- After 2 weeks of use, 99% of independent consumers felt that it blended into the skin effortlessly
- After 2 weeks of use, 97% of independent consumers said it offered high coverage that’s natural-looking
- After 3 uses, 93% said it created a brighter complexion
- After 9 uses, 98% said it created a luminous complexion and visibly boosted skin radiance
- 100% of women said their tired eyes appeared awakened, revived and revitalized
- 97% of women said their eye area looked less puffy
- After 1 week, 91% of women agreed their skin felt renewed, beautiful and rejuvenated
- After 1 week, 100% of women agreed their skin was smoother and more supple
- After using both products for 4 weeks, 97% of users agree that it diminished the appearance of dry, patchy skin
- After using both products for 4 weeks, 94% of users agree that it gives skin a healthy flow and polishes skin to perfection
- 95% of women said the scrub deeply cleans without feeling harsh after just 1 use
- After 2 weeks use, 90% said their skin look refined
- After 28 days, 96% of women noticed skin was smooth & soft
- After 28 days, 100% agree Nirvana creates a bright, hydrated glow
- After 28 days, 98% agree their skin feels and looks hydrated, softer, smoother, and brighter
After using the 201 Dual Contour Blender Brush for 14 days...
• 98% Brush bristles felt luxurious on my skin
• 95% Blended my foundation or concealer perfectly
• 94% This brush is now an important part of my makeup routine
• 91% Helped me to achieve perfect facial highlights
Outcomes of Consumer Testing: Consumer Testimonials & Product Reviews
“At first, I thought the straightener wouldn't work for me since there are no heat adjustments. I thought it may not get hot enough. I have thick hair and it can be hard to style. This was not the case! It worked PERFECT for me and I love the overall results. I currently own [another] straightener, but I LOVE this styler so much better. It is gentle on my hair, glides effortlessly, and my hair looks shiny and smooth. Overall, I would absolutely prefer this styler over any other straightener I have used in the past.” —Amber W., St. Augustine, FL
"My skin is noticeably tighter, reducing the laugh lines extending from the edges of my lips to my nose. I thought only surgery could fix those. Also made the lines between my eyes much less noticeable. I've tried many serums, including some very expensive brands. None of them are even close to being as effective as TLC Framboos. I also love the packaging. It makes it very easy to get the same amount every time I use it without risking contaminating the product." —Donna B., Henrietta, TX
Paula’s Choice Clinical Retinol 1% Facial Treatment
“I have definitely seen an improvement in the deeper fine lines around my eyes and forehead. It's also has improved the texture of my skin. I love how easy it was to apply. I never peeled like some retinal products. I just loved the way my face felt after using this product.”—Brenda A., Jacksonville, FL
"I'm very satisfied and happy with my hair color. It's as if I had it colored at a beauty salon. It's so shiny and soft. It covered my grey fully and it's still looks beautiful 21 days later. Never been happier with any other at home coloring or beauty salon coloring. I've received many good compliments and no everyone thinks I had it done at a beauty salon. I've very happy with the coloring results." —Tina P., El Centro, CA
"When I first started using the gel, it seemed to draw out a cold sore that was below the surface. While I could see it below the surface, it didn't erupt, it just subsided in 2 days. The gel seemed to cause my lips to plump after application." — Ray M., Palestine, TX
